Migros Ice Tea ‘Kult’ – Zitrone

A great classic: Produced by the supermarket chain Migros, it is the most popular ice tea in Switzerland – and in fact one of the most well known products of their entire range. Hence they gave it the sub-name ‘Kult’, as is has an almost cult-like following. (I for one certainly drink it a lot of it.)

It is made with black tea, rosehip and most noticeably roselle (a type of hibiscus from West Africa). Its color is distinctively light and opaque, brown/beige/yellowish.

The taste is also very light: The sweetness flows over the tip of the tongue, most of the flavor is given off in the middle and it goes down the throat very softly, almost like water. This makes it an ice tea of which you can easily drink large quantities… (At least for a mass-produced product. If you drink loads of it, you will get sick from the sugar.)
The lemon-taste (“Zitrone”) can be felt, but it is relatively delicate and not too acidic.

  • light + opaque color
  • taste of roselle
  • uniquely light on the tongue
  • easily drinkable
  • sugary

As all mass-produced and non-organic ice teas it has a lot of sugar. But as opposed to some others, this ice tea contains only sugar – there isn’t the residual taste of artificial sweeteners. And I guess this is also one reason why it is so popular with the locals… Apart from the really unique black-tea/roselle mixture, that gives it its unique taste.

It is available in 2L, 1L, 0.25L Tetrapacks, 1.5L and 0.5L PET plastic bottles and prices start at 1.40 CHF/2L, which makes it a very affordable ice tea to buy, compared to other local options. But being a product of the Migros-brand, you can only find it in Switzerland and not anywhere else.
There exists also a peach version and (at least in the past) a light version of this ice tea.

+ light, sugary taste
+ easily drinkable
+ low price
– only available in Switzerland

Overall Rating: 8/10